Booth Overview

By Ronny Broeckx

Location We will have our booth in the same spot as four years ago: Hall 8 booth B64. We are situated at the rear of the hall, which means we will have three surrounding walls which can be used to express our own identity. From the booth, there is access to the outside of the hall for staff catering, booth logistics, waste disposal and administration, and last but not least, to our Magic Cristal hospitality tent outside the fairgrounds. Other companies in hall 8 are Canon, Xeikon and Ricoh. Design Our drupa 2012 booth will be divided into sections which correspond to the segments/applications: Newspapers, Commercial & Packaging, Industrial, Sign & Display. Since our 2008 booth did a terrific job in terms of both design and functionality, this year's booth will largely resemble it. Obvious advantages are that we will be easily recognized by visitors and that we can benefit from a high level of routine for the build-up and the dismantling of the booth. Of course, the lay-out will be adapted to some extent and there will be new booth elements.